You’re hired! BigChange recruits apprentice winner to drive expansion

Mobile workforce management technology company, BigChange, has hired Michelle Dewberry as an ambassador.

Michelle shot to fame in 2006 when she won the second series of BBC reality television show, The Apprentice. Since working for Lord Alan Sugar, Dewberry has founded three start-ups and consulted to organisations including Comic Relief, Tesco and Merlin Entertainments on digital transformation.

In her new role she will support sales and marketing activities for the BigChange Collaboration Network, which allows customers to collaborate with others across the UK via the BigChange platform,

Michelle will promote the company’s interests alongside two other well-known ambassadors: former England football captain and manager, Kevin Keegan OBE and the British racing driver, Nicolas Hamilton

Martin Port, founder and CEO of BigChange, said: “Michelle is an inspiration to the team. She has a wealth of experience in technology and digital transformation and she shares our values. We’ve no doubt that she’ll be an asset for the business as we expand the network and grow internationally.”

Elsewhere, BigChange has appointed social housing expert David Todd to spearhead business expansion within the UK local government and social housing sectors.

Todd brings 40 years of public sector IT experience in a role as business adviser and strategist. He spent 16 years as Director of Xmbrace, later part of the Kirona Group, the provider of social housing mobile scheduling solutions acquired by Advanced last year. He is also on the board of Sovereign Property Services and Managing Director of the UK subsidiary of Cloud software specialist Luminis.